Customer Relationship Management (CRM) is a strategy and system used by businesses to manage interactions with current and potential customers. Its main goal is to improve customer satisfaction, retention, and sales by understanding and responding to customer needs effectively.

Key Components
Customer Data Management
- Storing customer information like contact details, purchase history, and preferences

Interaction Tracking
- Keeping track of emails, calls, meetings, and support requests

Sales Management
- Managing leads, opportunities, and the sales pipeline

Marketing Automation
- Sending targeted campaigns based on customer behavior and preferences

Customer Support & Service
- Handling queries, complaints, and after-sales service efficiently